adidas x Parley for the Oceans 全新 UltraBOOST 聯乘系列正式發佈

adidas x Parley for the Oceans 全新 UltraBOOST 聯乘系列正式發佈

官方發售信息同步公開。

繼五月發售的深藍配色之後，adidas 本月再度攜手海洋公益機構 Parley for the Oceans，為 UltraBOOST 系列跑鞋帶來全新淺藍配色設計，以此呼應全球珊瑚白化危機。該系一共帶來 UltraBOOST 3.0，UltraBOOST Uncaged 和 UltraBOOST X 三款鞋，設計上均是以 Parley 從馬爾代夫海域回收而來的塑料為原料（每雙使用 11 個塑料瓶），再經過加工後轉變成 Primeknit 材質打造而成，更首次在鞋中加入了 NFC 芯片讓消費者了解更多環保故事，而淺藍色與白色的組合，在呼籲環保主題的同時，也讓炎炎夏季多了一份清涼感覺。

全新 adidas x Parley UltraBOOST 系列將於 6 月 8 日「世界海洋日」在美國地區獨佔預售，之後會從 6 月 28 日起在 adidas 指定門店和線上店舖正式發售。

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adidas & Parley Reference Coral Bleaching With Their Latest UltraBOOSTs

Icy blue and white colorways of the 3.0, Uncaged, and X drop later this month.

After surfacing late last month, adidas and Parley have officially taken the wraps off of their latest UltraBOOST 3.0 — and its not the only BOOST-cushioned offering that’s on the way from the two. Joined by matching takes on the 

UltraBOOST Uncaged and UltraBOOST X, the kicks don an icy blue and white look that references the coral bleaching crisis threatening waters across the globe. The white hits are also “symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution” with Parley’s “A.I.R.” strategy: avoiding the use of plastic, intercepting plastic waste, and redesigning the plastic material itself.

Reusing an average of 11 plastic bottles per pair, adidas and Parley’s latest UltraBOOSTs will be available in stores and online starting June 28 while a special pre-sale will be exclusive to the U.S. and kick off on June 8 in honor of 

World Oceans Day.

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